Images have an increasingly important weight when it comes to making a purchasing decision. The cliché is old, but it couldn't be more up to date: a picture really is worth a thousand words.
The photos you publish of your unit or your business, both on social networks and in the different distribution channels, must correspond to reality and must be able to convey the same sensations as a live visit.
Here are some tips on how to improve your photos and what features they should not lack:
Quality: poor quality or blurry photos should not represent your business. Nowadays most smartphones already have cameras capable of optimum resolution. If you can't, don't hesitate to hire a professional photographer.
Have photography records of every aspect and corners of your business and/or accommodation. It is important to have a record of the exterior, the bedroom area, the bathroom, the shower or the breakfast since these are some of the aspects that are taken into high consideration by the users of the main sales platforms.
In case you have some extra cleaning care or use restrictions because of Covid-19, these should also be portrayed in photographs as they convey a sense of security to those who visit you.
Think about your audience when taking pictures. Take into consideration the aspects that are most relevant to them and try to convey them.
Show differentiating aspects of your business. Some decorative feature, a view of a special place, or a feature that is unique to you that makes you stand out from the competition.
Take pictures with natural light, even if you have to wait for sunny days. It is very important that the photos have light, open windows, and show the lightness of the spaces.
Finally, put yourself in the role of the user or guest and look critically at your gallery. Would you like to see your photos? Would you rent or buy a service based on them?
We hope that these tips will help you improve your image and contribute to increasing your conversion.
If you need our help please contact us for a quote for photographic work here.